In this podcast episode, Nicole Handy, co-owner of Braden Real Estate Group, discusses her approach to social media and real estate. She emphasizes authenticity and the importance of mixing personal lifestyle content with business-related posts. Nicole shares strategies for lead generation, such as using call-to-action links and informative YouTube content about living in Houston. She advises real estate agents to provide value and education to build trust with clients, rather than just showcasing properties. Nicole's insights highlight the power of social media in attracting clients and agents to her brokerage through relatable and engaging content.