In this podcast episode, Tamany interviews Dawn and Molly from Indiana Home Girls about their effective use of social media in real estate. They discuss the significance of authenticity and relationship-building, particularly on TikTok, and how it translates to lead generation. They highlight the Homegirl Society, a community formed through social connections made via social media. Additionally, they provide tips on video marketing, emphasizing the need for genuine content and the power of vulnerability. Their dedication to service and relationship-building is evident throughout the discussion.