Seasoned Business Growth Strategist Trinity Rose sits down with founder and entrepreneur Jessica Morelli of Palermo Body to explore the resilience, risks, and rewards of building a wellness-driven brand from the ground up. They dive into the non-linear realities of entrepreneurship, balancing intuition with analysis, maintaining core values while scaling, and redefining personal success beyond financial milestones. Together, they unpack the lessons of early-stage fundraising, navigating investment decisions, and the importance of protecting your energy to fuel sustainable business growth without burnout.
Time Stamps
00:00 The Journey of Learning and Resilience
00:51 Introduction to Jessica Morelli and Palermo Body
04:00 Defining Personal Success
11:10 The Art of Risk-Taking
17:15 Balancing Intuition and Analysis
24:31 The Birth of Palermo Body
29:51 Financial Literacy for Creative Entrepreneurs
35:34 Investment Decisions and Growth
39:16 Core Values and Company Ethos
44:05 Defining Success and Growth
49:32 The Challenges of Fundraising
52:50 Finding Freedom in Entrepreneurship
1:01:12 Lessons from the Journey
Guest Info
Jessica Morelli— Founder, Formulator, and CEO of Palermo Body, a skincare brand inspired by natural ingredients, heritage, and holistic well-being.
Website: palermobody.com
Instagram: @palermobody
Launch-Week Giveaway
Winner receives
• Palermo Repair Body Oil (by Palermo Body)
• Rituel hand-poured candle
• Self Love Tea by Shannon Kim
• The Body Tool by De La Heart
• An original Frances Tulk-Hart print
• Trinity’s on-demand Embodied Branding course (illumeconsultingstudio.com/embodied-branding)
How to enter
Giveaway closes May 16 — winner announced in Episode 4.
P.S. Prizes can only be shipped within the United States—thank you for understanding.