In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of Ou, the Artistic Director and Designer behind esteemed bridal label OUMA. With over 16 years of experience in the design industry behind her, Ou’s refreshingly innovative couture bridal creations are causing a stir and challenging the traditional in the most exhilarating way. Press play on this informative episode to discover everything from how social media has influenced the growth of the brand to the challenges Ou has faced as the brand gains popularity.    Some of the questions we’ve asked this episode…    What inspired you to start designing bridal wear, and how did you initially envision your brand?   What inspires you when designing new collections, and how do you balance trend influences with your own creative vision?   Building a recognisable brand takes time. What steps did you take to create such a strong identity for your label?   Your designs have gained a lot of attention in recent years—what do you think has been the key to your success?   What challenges have you faced as your brand gained popularity, and how have you adapted to meet those demands?   What advice would you give to other designers who aspire to make a mark in the bridal industry?   We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com    If you are keen to work with us, you can find our services in the links below: The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re back chatting all things bridal - just the two of us!