Welcome back to part two of this two-part series with guest Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. In this episode we’re talking about everything from which trade shows to attend to ways in which boutiques can promote themselves and reach their bride, alongside Jemma’s key advice for new (and current) boutique owners right now.    The questions we’ve asked this episode…   When it comes to trade shows, which shows do you go to?     How can designers and new brands connect with potential buyers? What can they do to help them stand out from the crowd in 2024/25?   What would your advice be to new (and current) boutique owners right now? In the age of rental services and second hand etc?   How do you think boutiques should be promoting themselves and reaching their brides?    Talk us through the importance of a good team.    Mentioned in this episode:   Halo & Wren Bridal: https://www.haloandwrenbridal.co.uk/    Halo & Wren Instagram: https://www.instagram.com/haloandwrenbridal/?hl=en    We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re welcoming an incredible new Bridal Designer onto The Aisle-conic Podcast.