In a world that glorifies hustle and productivity, rest is often seen as weakness—or worse, laziness. In this week’s episode of The Air is Free, Sue and Frida challenge that toxic belief and offer a grounded, compassionate take on why stillness is a power move, not a pause button.
They unpack cultural differences around rest, how human design can explain energy depletion, and what horses can teach us about intuitive self-care and energetic preservation. Whether you're navigating burnout, struggling to justify downtime, or just need permission to take a nap without guilt—this one’s for you.
In this episode, you'll hear:
Why “earning” rest is a lie and how to unlearn that mindset
The connection between your nervous system and your need for stillness
How 15-minute naps (yes, really!) can shift your entire day
Horse wisdom on energy, boundaries, and doing less with more clarity
A beautiful breakdown of the 5 senses meditation to calm your mind and reset your energy
Rest is not something to be ashamed of—it’s how you return to yourself. Be the horse. 🐴
🎙️ Hosts: Sue Willoughby & Frida Karsberg
📍 Keywords: rest is productive, nervous system regulation, stillness, self-care, slow living, energy management, human design, burnout recovery, horse wisdom, emotional wellness
FOLLOW and CONNECT
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
Chapters[00:00:00] - Introduction and Host Banter
[00:02:24] - The Value of Rest and Stillness
[00:06:15] - Cultural Perspectives on Rest
[00:08:24] - Strategies for Incorporating Breaks
[00:11:11] - Lessons from Horses on Rest
[00:12:46] - Practical Tips for Recharging and Meditation
[00:16:46] - Announcements, Takeaways, and Closing🏷️ Hashtags:#TheAirIsFree #StillnessIsNotLaziness #RestIsRebellion #BurnoutRecovery #BeTheHorse #SlowLiving #EnergyAwareness #MindBodyConnection #FikaNotFrenzy #SelfCarePodcast #ReclaimRest #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Thank you for tuning in! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to my channel. And don’t forget to hit the bell icon so you never miss an update!
Ever feel like you're fighting for control over things that were never yours to hold?
Welcome to The Air is Free, a podcast that helps you stop wasting energy on what you can’t control and start focusing on what you can. Your hosts, Sue Willoughby and Frida Karsberg, integrate the wisdom, intuition, and healing power of horses into their work—not as the sole focus, but as a powerful lens to raise the universal vibration and clear the path to personal freedom, resilience, and living life on your own terms.
Inspired by the Swedish expression "Luften är fri"—which translates to "The air is free"—this phrase is often used playfully to remind someone that space cannot be owned or controlled. But on a deeper level, it’s a powerful metaphor for letting go, trusting the process, and embracing the things in life that are meant to be free and limitless—like air, space, and personal growth.
Through candid conversations, real-life stories, and thought-provoking insights, The Air is Free explores what it truly means to find your center in a chaotic world. Because just like the air—you are free, too.
✨ New episodes weekly, every Wednesday.
Stop Outsourcing Your Truth: How to Trust Your Gut (Even When It’s Hard)
In this episode of The Air is Free, Sue and Frida go deep on a big, uncomfortable truth: most of us have been conditioned to trust everything and everyone but ourselves. Whether it's society, social media, experts, or even well-meaning friends—we’re constantly bombarded with messages telling us what we “should” do.
But what if your intuition is smarter than all of that?
Join us as we unpack:
Why your body always knows before your brain catches up
How to recognize the subtle signs of intuition vs. fear
Why “quick fixes” usually backfire (and what to do instead)
The power of somatic decision-making
How horses model trust, instinct, and energetic alignment
Tips for building confidence in your inner voice—starting with small everyday choices
This is your reminder that your truth lives in your body—not in someone else’s blueprint.
Chapters
00:00 Introduction and Recap of Previous Episode
04:12 Trusting Your Inner Voice
06:52 The Challenge of Intuition
09:21 Learning from Past Decisions
12:33 Practical Steps to Trust Your Intuition
15:11 Muscle Testing and Body Awareness
17:22 The Role of Horses in Intuition
20:06 Conclusion and Call to Action
🎙️ Hosts: Sue Willoughby & Frida Karsberg
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
📍 Keywords: intuition, gut feeling, trusting yourself, self-leadership, body wisdom, somatic healing, nervous system, emotional awareness, inner voice, equine coaching, authentic living
🏷️ Hashtags:#TheAirIsFree #TrustYourGut #InnerWisdom #StopShouldingYourself #SomaticHealing #HorseWisdom #BodyKnowsBest #IntuitionIsPower #SelfTrust #PersonalGrowthPodcast #BeTheHorse #EmotionalResilience
In this deeply moving episode of The Air is Free, Sue and Frida sit down with Equus Coach and psychotherapist Jackie Archer, whose journey from traditional talk therapy to horse-guided healing is as inspiring as it is honest.
Jackie shares her evolution from grief counselor to equine coach, the challenges of letting go of the “expert” role, and the moment a horse cracked open her own trauma—in the middle of a live training session. With grounded insight and emotional vulnerability, she unpacks the power of somatic healing, the truth about trauma storage, and how horses offer a kind of presence no human can replicate.
Whether you're a coach, therapist, horse lover, or simply someone navigating your own healing, this conversation is a must-listen.
🎧 Inside this episode:
Why Jackie is moving from traditional therapy to follow her passion for Equus Coaching
The difference between coaching and therapy (and where they overlap)
What it means to process trauma somatically (without reliving it)
A powerful real-life story of trauma release in the round pen
How horses guide us toward safety, truth, and embodiment
📍 Keywords: Equus coaching, somatic therapy, trauma healing, coaching vs therapy, embodied healing, grief, vulnerability, horse-assisted therapy, internal family systems, parts work
🏷️ Hashtags:
#TheAirIsFree #EquusCoaching #SomaticHealing #TraumaInformed #HorseWisdom #EmbodiedHealing #TherapistToCoach #PartsWork #GriefHealing #HealingWithHorses #VulnerabilityIsStrength #PodcastForWomen
Connect with Jackie:
https://www.jackiearchercoaching.com/
https://www.instagram.com/jackiearchertherapy/
https://www.facebook.com/jackiearchertherapy/
https://www.linkedin.com/in/jackiearchertherapy
Chapters[00:00:00] - Introduction
[00:01:31] - Guest Introduction: Jackie Archer
[00:03:02] - How Jackie and Hosts Connected
[00:03:34] - Jackie’s Journey to Equis Coaching
[00:06:41] - What Drew Jackie to Equis Coaching
[00:10:01] - Therapy Background and Integration with Coaching
[00:12:00] - Coaching’s Influence on Therapy Practice
[00:13:27] - Reflections on Coaching vs Therapy
[00:15:44] - Differences in Working with Adults and Children
[00:16:40] - Personal Trauma Experience with Equis Coaching
[00:21:42] - Managing Panic Attack During Session
[00:22:44] - Working with Trauma Somatically and Parts Work
[00:27:00] - Reflections on Learning and Healing
[00:27:57] - Aftermath and Processing the Session
[00:30:05] - Therapy Client Story: Veteran with PTSD
[00:31:08] - Future Plans and Aspirations
[00:34:49] - Closing Remarks and How to Connect
[00:36:07] - Show Outro and ThanksCONNECT and FOLLOW
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
Boundaries aren’t just about saying “no”—they’re about choosing how, when, and with whom you share your energy. In this episode of The Air is Free, Sue and Frida unpack what it really means to create healthy, respectful boundaries that protect your peace without shutting people out.
Drawing from real-life interactions and powerful metaphors from their work with horses, they explore the difference between boundaries that isolate and boundaries that invite deeper connection. You’ll also hear how Frida handled a recent boundary fail, what happens when you freeze instead of speak up, and how animals (especially horses) model consent, clarity, and communication better than most humans.
In this episode, you’ll learn:
The difference between boundaries that block vs. boundaries that build
What to do when someone crosses your line (and you freeze)
Why permission is the key to true connection
How horses help us become more self-aware and energetically clear
Scripts + mindset shifts for setting boundaries with kindness and strength
Whether you’re a people-pleaser, an empath, or just figuring out what “your space” really means—this one’s for you.
Chapters
00:00 The Importance of Energy and Boundaries
03:13 Understanding Personal Boundaries
05:53 Navigating Invasive Interactions
08:41 Learning from Horses about Boundaries
11:09 The Role of Awareness in Setting Boundaries
14:09 Transformative Moments in Boundary Setting
17:02 Final Thoughts on Boundaries and Awareness
FOLLOW AND CONNECT
🎙️ Hosts: Sue Willoughby & Frida Karsberg
🔑 Keywords: setting boundaries, emotional energy, personal space, people-pleasing, horse wisdom, assertiveness, awareness, self-respect, consent, energy management
🏷️ Hashtags:#TheAirIsFree #HealthyBoundaries #PeoplePleasingRecovery #ProtectYourPeace #HorseWisdom #EmotionalAwareness #AssertivenessTools #ConsentCulture #BoundariesNotWalls #EnergyManagement #MindBodyPodcast
Coaching Yourself Through Disappointment: How to Feel It, Process It, and Move On
What do you do when you're spiraling with disappointment, self-blame, or unmet expectations—and you know better, but can’t shake it?
In this honest and vulnerable episode of The Air is Free, Frida brings a real-time challenge to the table, and Sue coaches her through it live. Together, they walk through the internal tug-of-war between knowing something logically and still feeling it in your body.
This episode is a raw, relatable look at what it really means to coach yourself (or be coached) through a tough moment—and how simple tools like breathwork, body awareness, and reflection can shift your energy and reset your mindset.
🎧 You’ll learn:
How to recognize the physical signs of emotional overwhelm
What to do when you’re stuck in a story spiral of self-blame
How to shift from “what did I do wrong?” to “what can I learn?”
Why you can’t bypass the feeling (and why that’s okay)
A practical example of coaching through disappointment in real time
Whether you’re a coach, a feeler, or just someone having a human moment—you’ll walk away with real tools and deeper compassion for yourself.
Chapters
00:00 Introduction and Personal Updates
02:11 Navigating Disappointment and Letting Go
09:21 Coaching Through Emotional Challenges
15:48 Finding Positivity in Disappointment
🎙️ Hosts: Sue Willoughby & Frida Karsberg
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
Thank you for tuning in! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to my channel. And don’t forget to hit the bell icon so you never miss an update!
Ever feel like you're fighting for control over things that were never yours to hold?
Welcome to The Air is Free, a podcast that helps you stop wasting energy on what you can’t control and start focusing on what you can. Your hosts, Sue Willoughby and Frida Karsberg, integrate the wisdom, intuition, and healing power of horses into their work—not as the sole focus, but as a powerful lens to raise the universal vibration and clear the path to personal freedom, resilience, and living life on your own terms.
Inspired by the Swedish expression "Luften är fri"—which translates to "The air is free"—this phrase is often used playfully to remind someone that space cannot be owned or controlled. But on a deeper level, it’s a powerful metaphor for letting go, trusting the process, and embracing the things in life that are meant to be free and limitless—like air, space, and personal growth.
Through candid conversations, real-life stories, and thought-provoking insights, The Air is Free explores what it truly means to find your center in a chaotic world. Because just like the air—you are free, too.
✨ New episodes weekly, every Wednesday.
📍 Keywords: emotional processing, disappointment, self-awareness, breathwork, live coaching, mindset reset, nervous system regulation, coaching tools, horse wisdom, trust your gut, trust your intuition, equine coaching, body awareness, Reiki and energy healing, overthinking, intuitive decision making, listening to your inner voice, intuition, horses, coaching, inner peace, energy, nonverbal communication, Reiki, micro decisions, self-trust
🏷️ Hashtags:#TheAirIsFree #MindsetShift #EmotionalResilience #FeelItToHealIt #SelfCompassion #LetItGo #BodyAwareness #SpiritualGrowth #CoachYourself #PersonalGrowthJourney #lufterärfri #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #InnerStrength #PurposefulLiving #MidlifeTransformation #SelfDiscovery
Ever feel completely drained after a conversation, a meeting, or just walking through a crowded space? You might be leaking energy—and not even realize it.
In this episode of The Air is Free, Sue and Frida explore how we unconsciously give away energy, how to recognize energy vampires, and why we need to start treating our emotional energy like our most precious resource. From human design types to personal boundaries, energetic bubbles, and wisdom from horses (of course), this is your crash course in energy awareness and preservation.
🎧 You’ll learn:
How to recognize when you’re leaking energy (and what it feels like in your body)
Practical ways to protect your energy in public, at work, or at home
Why horses are masters of energetic efficiency (and what we can learn from them)
Simple visualization + mindset tools to recharge and reset
The #1 sign you’ve gone too far (and how to lovingly recover)
This is your permission slip to unplug, slow down, and stop giving your energy away to things that don’t deserve it.
🎙️ Hosts: Sue Willoughby & Frida Karsberg
🐴 Featuring: Horse wisdom, human design insights, and practical mindset shifts
Chapters
00:00 Introduction to Energy Leaks
04:30 Identifying Energy Vampires
07:19 Understanding Human Design and Energy Types
10:29 Protecting Your Energy in Professional Settings
13:22 The Role of Horses in Energy Preservation
16:38 Recognizing Signs of Energy Depletion
19:24 Strategies for Recharging Energy
22:22 Final Thoughts on Energy Management
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com
Insta: https://www.instagram.com/sue_willoughby
FB: https://www.facebook.com/willoughbycoaching
LI: https://www.linkedin.com/in/suewilloughby
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Thank you for tuning in! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to my channel. And don’t forget to hit the bell icon so you never miss an update!
Ever feel like you're fighting for control over things that were never yours to hold?
Welcome to The Air is Free, a podcast that helps you stop wasting energy on what you can’t control and start focusing on what you can. Your hosts, Sue Willoughby (@sue_willoughby) and Frida Karsberg (@fridakarsbergcoach), integrate the wisdom, intuition, and healing power of horses into their work—not as the sole focus, but as a powerful lens to raise the universal vibration and clear the path to personal freedom, resilience, and living life on your own terms.
Inspired by the Swedish expression "Luften är fri"—which translates to "The air is free"—this phrase is often used playfully to remind someone that space cannot be owned or controlled. But on a deeper level, it’s a powerful metaphor for letting go, trusting the process, and embracing the things in life that are meant to be free and limitless—like air, space, and personal growth.
Through candid conversations, real-life stories, and thought-provoking insights, The Air is Free explores what it truly means to find your center in a chaotic world. Because just like the air—you are free, too.
✨ New episodes weekly, every Wednesday.
horse wisdom, trust your gut, how to trust your intuition, equine coaching, body awareness, animal communication, Reiki and energy healing, overthinking, intuitive decision making, listening to your inner voice, intuition, horses, coaching, inner peace, decision making, energy, nonverbal communication, Reiki, micro decisions, self-trust
In this special guest episode of The Air is Free, Sue and Frida K. welcome Frida Riebel, an expert in rehabilitating traumatized horses and building honest, respectful partnerships between horses and humans.
Frida shares her inspiring journey from rowdy kid to compassionate horsewoman, and how working with so-called “aggressive” or “difficult” horses taught her more about patience, trust, and emotional honesty than any book ever could.
You’ll hear:
Why the toughest horses are often the most sensitive
How trauma shows up in horses—and what we can learn from it
Why consent and two-way communication matter in horse-human relationships
How to build trust without dominance or force
What it really means to listen to a horse (and to yourself)
Whether you own horses or just love them, this episode is packed with wisdom about presence, intuition, emotional boundaries, and the powerful lessons horses mirror back to us.
🎧 Hosted by: Sue Willoughby & Frida Karsberg
👤 Guest: Frida Riebel https://www.instagram.com/fridariebel/📍 Featuring stories from A Little Rescue in South Sonoma, California https://www.instagram.com/alittlerescue/https://www.instagram.com/alittlerescue/
Chapters
00:00 Introduction to the Horse World
04:40 Understanding Horses and Their Communication
07:42 The Journey of a Horse Trainer
10:45 Connecting with Troubled Horses
13:25 Respecting the Horse's Boundaries
16:33 The Importance of Intuition in Training
19:37 Lessons from Horses: Humility and Self-Reflection
24:36 Understanding Body Language in Horses
26:31 Building Trust and Relationships with Horses
28:32 The Importance of Spending Quality Time with Horses
33:14 Reprogramming Human Expectations in Horse Training
37:47 Lessons from Horses: Honesty and Boundaries
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Ever feel like you're fighting for control over things that were never yours to hold?
Welcome to The Air is Free, a podcast that helps you stop wasting energy on what you can’t control and start focusing on what you can. Your hosts, Sue Willoughby and Frida Karsberg, integrate the wisdom, intuition, and healing power of horses into their work—not as the sole focus, but as a powerful lens to raise the universal vibration and clear the path to personal freedom, resilience, and living life on your own terms.
Inspired by the Swedish expression "Luften är fri"—which translates to "The air is free"—this phrase is often used playfully to remind someone that space cannot be owned or controlled. But on a deeper level, it’s a powerful metaphor for letting go, trusting the process, and embracing the things in life that are meant to be free and limitless—like air, space, and personal growth.
Through candid conversations, real-life stories, and thought-provoking insights, The Air is Free explores what it truly means to find your center in a chaotic world. Because just like the air—you are free, too.
✨ New episodes weekly, every Wednesday.
horse wisdom, trust your gut, how to trust your intuition, equine coaching, body awareness, animal communication, Reiki and energy healing, overthinking, intuitive decision making, listening to your inner voice, intuition, horses, coaching, inner peace, decision making, energy, nonverbal communication, Reiki, micro decisions, self-trust
The Art of Holding Space: How to Be Present Without Fixing Everything
Holding space sounds simple—but it’s one of the most powerful and misunderstood tools in relationships, coaching, and personal growth.
In this episode of The Air is Free, Sue and Frida unpack the meaning of holding space—what it is, what it isn’t, and how to do it without draining your energy or stepping into “fix-it” mode. Whether you’re supporting a friend, a client, or yourself, learning to be present without taking on someone else’s emotions is a game changer.
✨ You'll learn:
What it really means to hold space (and how horses model it perfectly)
The difference between support and trying to solve someone’s problem
How to energetically protect yourself and prevent burnout
Practical rituals for cleansing your energy after emotional interactions
Why holding space for yourself might be the biggest challenge of all
This is a must-listen for coaches, caregivers, empaths, or anyone who's tired of carrying what isn't theirs.
🎧 Hosts: Sue Willoughby & Frida Karsberg
🐴 Bonus: Tips from equine coaching on energetic boundaries and embodied presence
Chapters
00:00 The Essence of Holding Space
04:43 The Challenges of Holding Space
08:46 Navigating the Fine Line: Support vs. Fixing
12:36 Recognizing Personal Limits
18:11 Self-Care in Holding Space
21:51 Asking for Support: Holding Space for Yourself
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Thank you for watching/listening! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to this podcast, share with a friend, rate and review🌟 .
😎Ever feel like you're fighting for control over things that were never yours to hold?
Welcome to The Air is Free, a podcast that helps you stop wasting energy on what you can’t control and start focusing on what you can. Your hosts, Sue Willoughby (@sue_willoughby) and Frida Karsberg (@fridakarsbergcoach), integrate the wisdom, intuition, and healing power of horses into their work—not as the sole focus, but as a powerful lens to raise the universal vibration and clear the path to personal freedom, resilience, and living life on your own terms.
Inspired by the Swedish expression "Luften är fri"—which translates to "The air is free"—this phrase is often used playfully to remind someone that space cannot be owned or controlled. But on a deeper level, it’s a powerful metaphor for letting go, trusting the process, and embracing the things in life that are meant to be free and limitless—like air, space, and personal growth.
Through candid conversations, real-life stories, and thought-provoking insights, The Air is Free explores what it truly means to find your center in a chaotic world. Because just like the air—you are free, too.
✨ New episodes weekly, every Wednesday.
horse wisdom, trust your gut, how to trust your intuition, equine coaching, body awareness, animal communication, Reiki and energy healing, overthinking, intuitive decision making, listening to your inner voice, intuition, horses, coaching, inner peace, decision making, energy, nonverbal communication, Reiki, micro decisions, self-trust
Why is such a small word—“no”—so damn hard to say?
In this episode of The Air is Free, Sue and Frida get real about the emotional gymnastics so many of us do when we want to say no... but end up saying yes. From people-pleasing to over-committing, they unpack the cultural conditioning, guilt, and internal dialogue that keeps us stuck in the “yes trap.”
You’ll hear:
How to recognize when guilt is running your decisions
Simple ways to say no (without a TED Talk worth of excuses)
Why every “no” is a powerful “yes” to yourself
How horses model clear, judgment-free boundaries
A practical weekly challenge to build your “no” muscle
If you’re exhausted from doing too much or constantly putting yourself last, this episode is your invitation to set boundaries without apology.
🎧 Hosts: Sue Willoughby & Frida Karsberg
🐴 Bonus: What horses can teach us about saying no with calm confidence.
Chapters
00:00 The Challenge of Saying No
04:07 Understanding Boundaries and Guilt
07:08 The Impact of People-Pleasing
10:07 Learning from Horses: Healthy Boundaries
13:09 Assessing Requests: The Art of Saying No
15:59 Self-Care and Saying No
18:56 Taking Action: Practical Steps to Say No
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Hiding in Plain Sight: Overcoming the Fear of Being Seen
Ever feel like you're showing up in your life... but not really? Like you're checking all the boxes but keeping your real self hidden just under the surface?
In this episode of The Air is Free, Sue and Frida get vulnerable about the fear of being seen, and what it really means to stop hiding in plain sight. They explore why so many of us—especially women—struggle to show up fully, how masks and facades keep us stuck, and what it actually takes to start living in alignment with who we truly are.
With the wisdom of horses, body-based tools, and relatable personal stories, this episode is a raw and empowering reminder that showing up as your full self isn’t weakness—it’s the beginning of real freedom.
In this episode you’ll learn:
Why “hiding in plain sight” is exhausting (and how to stop)
What incongruence is and why horses can spot it a mile away
How identity shifts after 40 can spark both fear and freedom
Practical ways to step into visibility—without burning out
Sound Bites
"Why don't you just cheer me on?"
"They may get left behind."
"What if she doesn't wanna be friends with me anymore?"
Chapters
00:00 The Impact of Facades on Authenticity
03:35 Identity and Self-Discovery
08:39 The Role of Horses in Coaching
13:35 Translating Arena Lessons to Real Life
18:25 Taking Up Space and Being Seen
23:39 Practical Steps for Authenticity
This is your permission to take up space, speak your truth, and be unapologetically you.
🎧 Hosts: Sue Willoughby & Frida Karsberg🐴 Bonus: What horses can teach us about congruence, energy, and fearless authenticity
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Are “shoulds” running your life? In this episode of The Air Is Free, Sue Willoughby and Frida Karsberg unpack the quiet (and exhausting) pressure of all the things we think we “should” be doing—and how to let that go, once and for all.
With wit, wisdom, and their signature blend of honesty and heart, Sue and Frida dive into:
The emotional toll of constantly trying to meet others’ expectations
The link between “shoulds,” shame, and imposter syndrome
Why saying “no” can feel scary—but also wildly liberating
How horses model unapologetic authenticity
Easy, body-based practices to check in with yourself and reclaim your truth
You’ll walk away with practical tools (like a “should jar” and a daily inventory practice), plenty of laughs, and a deeper sense of permission to show up as you are.
🌿 If you’re tired of performing, overcommitting, or people-pleasing, this one’s for you.
🎧 Tune in and join us for a reminder that the air is free—and so are you.
🧭 Bonus: Details inside on our upcoming 3-day equine-guided retreat in Paso Robles, CA.
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Thank you for listening! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to the podcast, and don’t forget to rate and share so you never miss an update!
Ever feel like you're fighting for control over things that were never yours to hold?Welcome to The Air is Free, a podcast that helps you stop wasting energy on what you can’t control and start focusing on what you can. Your hosts, Sue Willoughby (@sue_willoughby) and Frida Karsberg (@fridakarsbergcoach), integrate the wisdom, intuition, and healing power of horses into their work—not as the sole focus, but as a powerful lens to raise the universal vibration and clear the path to personal freedom, resilience, and living life on your own terms.
Inspired by the Swedish expression "Luften är fri"—which translates to "The air is free"—this phrase is often used playfully to remind someone that space cannot be owned or controlled. But on a deeper level, it’s a powerful metaphor for letting go, trusting the process, and embracing the things in life that are meant to be free and limitless—like air, space, and personal growth.
Through candid conversations, real-life stories, and thought-provoking insights, The Air is Free explores what it truly means to find your center in a chaotic world. Because just like the air—you are free, too.
✨ New episodes weekly, every Wednesday.
horse wisdom, trust your gut, how to trust your intuition, equine coaching, body awareness, animal communication, Reiki and energy healing, overthinking, intuitive decision making, listening to your inner voice, intuition, horses, coaching, inner peace, decision making, energy, nonverbal communication, Reiki, micro decisions, self-trust
What does real leadership look like—without control, ego, or hierarchy?
In this soulful episode of The Air Is Free, hosts Sue Willoughby and Frida Karsberg dive deep into the often misunderstood concept of leadership. Drawing wisdom from personal experience, horse herds, and emotional intelligence, they explore how leadership isn't about commanding others—it's about mastering yourself.
✨ Topics we explore:
The difference between leadership and control
Why being grounded matters more than being loud
How horses model powerful, nonverbal leadership in herds
The role of emotional maturity and intuition in authentic leadership
Frida's vulnerable share on how she’s redefining what being a leader means for her
And if you're curious how equine-assisted retreats can help you reconnect with your leadership energy (and your life path), Sue and Frida spill the details on their upcoming 3-day immersive retreat in California.
🌀 Whether you’re running a company, raising a family, or trying to lead yourself through a big transition—this episode offers grounded, heartfelt insight into what it means to show up, hold space, and lead from within.
Takeaways
Sound Bites
Chapters
00:00 Introduction to Leadership and Control
02:52 Defining Leadership: Personal Perspectives
05:50 The Role of Horses in Leadership
11:01 Leadership as Guidance and Support
15:05 Shifting Perspectives on Leadership
19:02 Mutual Support in Leadership
22:10 Actionable Takeaways for Leadership
23:47 Upcoming Retreat and Community Engagement
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
In this special bonus episode of The Air Is Free, your co-hosts Sue Willoughby and Frida Karsberg pull back the curtain on how their cross-continental friendship blossomed into a creative collaboration—and eventually, this podcast.
From meeting during their Equus coach training to hosting transformative retreats and launching joint workshops, Sue and Frida share the serendipitous story of their connection, their shared values, and what makes their dynamic so powerful.
You'll get the behind-the-scenes scoop on:
How their partnership formed through intuition, trust, and mutual respect
The magic of horse-guided coaching and what makes their retreats so unique
Why their podcast exists (spoiler: it’s all about making space to breathe, explore, and be yourself)
Plus, they drop details about their upcoming three-day equine-assisted retreat in beautiful Paso Robles, California—designed to help you slow down, reconnect with your inner self, and heal through the intuitive power of horses.
✨ If you're craving authentic connection, grounded presence, and personal growth—this episode is for you.
🎧 Listen now and learn why luften är fri (the air is free) means so much more than just a saying.
Takeaways
Chapters00:00 Introduction to the Podcast Journey
03:03 The Connection Between Sue and Frida
05:59 Collaboration and Creative Synergy
08:47 Upcoming Workshops and Retreats
11:58 The Transformative Power of Retreats
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
In this episode of The Air is Free, Sue and Frida explore the powerful connection between intuition, body awareness, and the wisdom of horses.
Learn how horses, as highly intuitive and non-verbal beings, can teach us to listen to our gut instincts, trust our inner voice, and stop overthinking. Discover how to tap into your intuition through micro-decisions, body signals, and the practice of presence.
Frida shares how she uses Reiki and intuitive energy work with clients, and Sue shares real-life stories of ignoring her gut—and learning the hard way.
Whether you’re an animal lover, spiritual seeker, or chronic overthinker, this episode will help you reconnect with your inner knowing and practice trusting yourself again.
🎧 What you'll learn:
How to trust your gut and stop second-guessing
What horses teach us about intuition and presence
How to make better decisions using your body’s signals
A simple practice to start building intuitive confidence
✨ Tune in and start letting your intuition lead. Your body already knows the way.
Takeaways
Sound Bites
Chapters
00:00 Exploring Intuition and Inner Peace
04:37 The Role of Horses in Intuition
07:22 Micro Decisions and Trusting Your Gut
10:29 Reiki and Intuitive Guidance
13:34 Understanding Horse Intuition
16:29 Practical Steps to Enhance Intuition
19:32 Embracing Curiosity and Impulsivity
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
Keywords: horse wisdom, trust your gut, how to trust your intuition, equine coaching, body awareness, animal communication, Reiki and energy healing, overthinking, intuitive decision making, listening to your inner voice, intuition, horses, coaching, inner peace, decision making, energy, nonverbal communication, Reiki, micro decisions, self-trust
#TheAirIsFree #lufterärfri #podcast #motivation #inspiration #LifeWorthBeing #TransformationalLifeCoach #equuscoaching #WomenEmpowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #MeaningfulLife #SelfDiscovery
Surrender. Just hearing the word can make us uneasy. It often gets mistaken for weakness, but what if surrender is actually a superpower? In this episode of The Air is Free, Sue and Frida dive into what it truly means to surrender—not as giving up, but as letting go of resistance and embracing what is instead of forcing what should be.
We unpack why surrendering can feel so uncomfortable, how fear and vulnerability keep us clinging to control, and the unexpected wisdom of horses when it comes to trusting the process. Plus, Frida shares a simple but powerful anchoring technique that helps calm the body and bring you back to center when things feel overwhelming.
What you’ll take away from this episode:
✅ The difference between surrendering and giving up
✅ Why control and expectations are keeping you stuck
✅ A grounding exercise to find calm when anxiety hits
✅ How horses can teach us the power of presence and trust
Let go, lean in, and press play.
🎙️ Hosts: Sue Willoughby & Frida Karsberg
Takeaways
Sound Bites
Chapters
00:00 The Power of Surrender
11:30 Finding Your Anchor
17:26 Letting Go of Control
21:25 Embracing Vulnerability
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
What if the control you think you have is nothing more than an illusion? In this episode of The Air is Free, Sue and Frida dive deep into why we cling to control, how it keeps us stuck, and what happens when we finally let go.
From the "control zone" that makes us feel safe (but also stuck) to real-life lessons from horses that show us a better way, this conversation is all about shifting from rigid control to trust and flow. If you’ve ever felt overwhelmed, exhausted, or frustrated trying to force things to go a certain way—this episode is for you.
What you’ll learn in this episode:✅ Why control is an illusion (and how to break free from it)✅ How stepping into uncertainty leads to real growth✅ A simple check-in to know when you’re forcing something✅ The unexpected wisdom of horses when it comes to letting go
Sound Bites
Chapters
00:00 The Illusion of Control
08:53 Stepping Out of the Control Zone
15:00 Patterns and Vulnerability
20:28 Challenging the Illusion of Control
Take a breath, loosen your grip, and press play.
Our Upcoming Retreats https://www.willoughbycoaching.com/events
Connect with Frida Karsberg:
Web: https://www.fridakarsberg.com/
Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
Do you ever feel like you're gripping onto things that werenever yours to control in the first place? In this episode of The Air is Free, Sue and Frida tackle the ever-frustrating battle of what you can control versus what you can’t. From personal relationships to daily annoyances (like when the grocery store is out of eggs), we explore how much energy we waste trying to bend reality to our will—when real freedom comes from letting go.
Through personal insights, practical tools, and wisdom fromour favorite four-legged teachers (horses, of course!), we break down how to shift your mindset, stop the endless mental loops, and embrace what’s actually within your power. Tune in for a fresh perspective on control, resilience, and why some things are meant to be free—just like the air.
Highlights from this episode:
✅ How to identify what’s truly in your control (hint: wayless than you think).
✅ The power of presence and how horses process emotions better than we do.
✅ Two simple exercises to help you let go and regain your peace.
Breathe in, let go, and press play.
Takeaways
Sound Bites
Chapters
00:00 Introduction to The Air is Free Podcast
02:03 Understanding Control: What We Can and Can't Control
09:12 The Role of Horses in Processing Emotions
15:15 Tools for Understanding Control
21:09 Conclusion and Next Steps
Keywords
#personalgrowth #resilience #emotionalcontrol #self-awareness #coaching #horses #mindfulness #lettinggo #intuition #luftenärfri #theairisfree
Welcome to the first-ever episode of The Air Is Free!🎉Hosts Sue Willoughby and Frida Karsberg introduce the powerful Swedishexpression Luften är fri—which means the air is free—and diveinto what it really means to let go, set boundaries, and embrace personalfreedom.
In this episode, we explore:
Oh, and we also spill the tea about upcoming equine-assisted retreats - so if you’re craving deep transformation, you won’t want to miss it!
If you’re ready to breathe easier, embrace personal freedom,and learn what Luften är fri really means in your life, hit play and join the conversation!
Takeaways
Sound Bites
Chapters
00:00 Introduction to the Podcast and Concept of Freedom
03:55 Exploring Personal Boundaries and Safe Spaces
06:40 Understanding Reiki and Energy Dynamics
09:05 The Intersection of Boundaries and Personal Growth
12:05 Equine Behavior and Human Emotions
14:50 Grounding Techniques for Emotional Safety
17:13 The Journey of Self-Awareness and Reaction
20:05Letting Go and Processing Emotions
22:48 Upcoming Retreat and Closing Thoughts
Our Upcoming Retreatshttps://www.willoughbycoaching.com/events/
Connect with Frida Karsberg:Web: https://www.fridakarsberg.com/Instagram: https://www.instagram.com/fridakarsbergcoach/
Connect with Sue Willoughby:Podcast: https://www.alifeworthbeing.com/YT: https://www.youtube.com/@SueWilloughbyWeb: https://www.willoughbycoaching.com/Insta: https://www.instagram.com/sue_willoughby/LI: https://www.linkedin.com/in/suewilloughby/