Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
Health & Fitness
Sports
Technology
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Podjoint Logo
US
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/53/a6/3f/53a63f55-e8bf-9b6d-5abc-3427e7334c94/mza_18206546325142910167.jpg/600x600bb.jpg
The AI Marketing Navigator
Alex Carlson
371 episodes
1 day ago
Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest on AI in: SEO, content marketing, social media, email marketing, and more, get the updates and tactics you need to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.
Show more...
Marketing
Business
RSS
All content for The AI Marketing Navigator is the property of Alex Carlson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest on AI in: SEO, content marketing, social media, email marketing, and more, get the updates and tactics you need to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/40542460/40542460-1753716404577-ba0348f404d0a.jpg
Episode 361: AI vs Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 3)
The AI Marketing Navigator
15 minutes 16 seconds
3 months ago
Episode 361: AI vs Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 3)

In this episode, we explore the voice-first future of technology and how AI enables instant expertise building, featuring Nick Cawthon's insights on family tech adoption, RAG systems for learning, and preparing for the diamond-shaped workforce.


Keywords

Voice Interface Design, RAG Systems, Universal Basic Income Research, Diamond-Shaped Workforce, AI Learning, Human Computer Interaction, Future of Work, Sandwich Generation Technology, Knowledge Graph Building, Strategic Thinking


Key Takeaways

The Voice-First Generation

  • Nick's 83-year-old mother and preteen kids both learned technology through voice commands
  • First computer interaction: "Hey Google, turn on the projector" - no keyboards or screens
  • Voice assistants became entry point for both aging eyes/unsteady fingers and young minds
  • Whisper dictation tool mission: "kill the keyboard" - physical interaction decreasing


AR/VR Reality Check

  • Nick deliberately missed the AR wave - headsets and goggles never appealed to him
  • Voice interface seemed better approach than "strap-on technologies"
  • Still gun-shy about Google Glass and Oculus failures
  • Voice accessibility wins over visual complexity for multi-generational users


Building AI Teachers: The UBI Project

  • Philanthropist hired Nick to visualize Universal Basic Income data - topic he knew nothing about
  • Traditional approach: weeks in academic libraries with highlighters
  • AI approach: Built custom RAG (Retrieval Augmented Generation) system with 200 articles
  • Created knowledge graph trained to speak in philanthropist's voice
  • Generated academic-level citations with traceable references


RAG System Benefits

  • Fast expertise building: "talk about UBI at a party" within days instead of months
  • No hallucination risks - all answers traceable to source material
  • Custom voice training for client communication style
  • Narrative generation to accompany data visualizations


The Agency Learning Pattern

  • "You are like an improv actor every couple months where you've got a new thing you gotta know something about"
  • Next month it might be banking, hybrid milk, or any random topic
  • Process: train a model to understand pros/cons and aggregate diverse sources
  • Result: well-rounded opinions and starter directions for any subject


Future of Work Philosophy

  • Work will never completely disappear - "connection between mind and body will always need to take place"
  • Nick's 13-year-old son: paid Dungeon Master at neighborhood school
  • "You're being paid to think with your mind... tell a story to a captive audience"
  • Future work: strategic thinking, adaptability, human connection

The Career Choice Framework

  • Friend's 10-year-old quote: "Either you're gonna pick a career where you tell computers what to do, or computers tell you what to do"
  • Quote "kept me up at night" - drives staying ahead of technology
  • Importance of being on the right side of that equation
  • Autonomy and levity about industry changes


Diamond-Shaped Workforce

  • Shift from pyramid-shaped to diamond-shaped workforce
  • "Very few at the top, very few at the bottom, everybody else in the middle"
  • Optimistic view: "Instead of climbing corporate ladder, you've been given a jetpack"
  • Can "go right to the top" with velocity never seen before


Historical Parallels

  • Early 2000s: Dreamweaver and visual web design tools democratized business creation
  • Anyone could have website and business behind it
  • Similar empowerment happening now with LLM training and AI tools
  • Focus on empowering thoughts vs. "oh shit, I'm gonna get downsized"


San Mateo County Model

  • Government efforts to ensure AI tools don't replace jobs but create new ones
  • Focus on interpreting what new job types are opening up
  • Important distinction: transformation vs. elimination
  • Everyone will play a part in this change


Links

https://retrain.gauge.io/

The AI Marketing Navigator
Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest on AI in: SEO, content marketing, social media, email marketing, and more, get the updates and tactics you need to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.