In this episode, we conclude our conversation with Jeremy Haug, founder of Revenx, covering small budget marketing strategies, essential metrics that matter, and the one AI habit that will keep you competitive in the evolving marketing landscape.

Keywords

Jeremy Haug, Revenx, Small Budget Marketing, Facebook Ads Testing, Marketing Metrics, Customer Acquisition Cost, Recurring Revenue, AI Daily Usage, ChatGPT, Marketing ROI, Lead Generation

Key Takeaways

Small Budget Marketing StrategyThe core problem: You don't know what you don't know - ideal audience, ideal service, or ideal pain point.

Jeremy's approach for under $10,000 budgets:

• Don't do anything big
• Start with $5/day Facebook ads
• Remove friction - use Facebook forms with minimal fields
• Test systematically every 3-5 days

The iterative testing framework:

• Week 1: Can you get clicks? (No clicks = bad ad or targeting)
• Week 2: Getting clicks but no leads? Iterate the offer
• Week 3: Getting leads but no replies? Ask for phone numbers

Marketing ROI ExpectationsIndustry benchmarks:

• Ideal marketing ROI: 10-to-1 return
• E-commerce: typically 3-to-1
• Large B2B relationships: can reach 100-to-1
• Recommended spend: 10% revenue on marketing, 10% on sales

Facebook Marketing RealityPlatform advantages:

• Cheap to test at $5/day
• 70% of US adults use Facebook daily
• 80-90% use it monthly
• Universal audience reach across demographics

Friction reduction principle: Remove reasons why people won't move forward - use pre-populated forms, minimal fields, easy opt-ins.

Sales Process for Financial ServicesJeremy's two-call approach:

• First call: Build relationship, book second appointment
• Second call: Pitch the product
• Never pitch on the first call for their specific audience
• Different for product-specific opt-ins where immediate pitching is appropriate

Referral vs. Paid Lead RealityKey insight: Most small businesses close 80-90% of referrals but struggle with paid leads because "the estimation of effort is completely different."

Recommendation: Perfect your referral closing process before scaling to paid advertising.

Essential Marketing MetricsMetrics to ignore:

• Cost per click (clicks don't count)
• Cost per lead (misleading without context)

Metrics that matter:

• Total marketing spend vs. total revenue (3-month lookback)
• New revenue vs. recurring revenue
• Customer acquisition cost (the real calculation)
• First-time sales vs. repeat sales ratio

Business Valuation MetricsFor business sale preparation:

• 60-70% of revenue should come from second or subsequent sales
• Recurring contracts provide predictable revenue
• Avoid 90% dependence on new client acquisition

Revenue stability: Contracts vs. spikes and crashes - predictable income from existing relationships.

AI Implementation AdviceJeremy's final recommendation: Keep ChatGPT or Gemini open at all times and ask it questions about everything.

The competitive threat: "The next generation are gonna take our lunch money. Some 16-year-old will ask ChatGPT how to build a marketing agency and get better guidance than any of us."

Tools Mentioned

• ChatGPT: Daily question-asking and strategy guidance
• Google Gemini: Free alternative for constant AI access
• Facebook Ads: Primary testing platform for small budgets
• YOLM.ai: Jeremy's family software development platform

Links

https://www.revenx.com/