Episode 351: AI-Powered B2B Marketing Revolution with Jeremy Haug (Part 2)

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The AI Marketing Navigator

Alex Carlson

371 episodes

21 hours ago

Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest on AI in: SEO, content marketing, social media, email marketing, and more, get the updates and tactics you need to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.

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Episode 351: AI-Powered B2B Marketing Revolution with Jeremy Haug (Part 2)

The AI Marketing Navigator

19 minutes 14 seconds

4 months ago

Episode 351: AI-Powered B2B Marketing Revolution with Jeremy Haug (Part 2)

In this episode, we continue exploring AI marketing limitations and advanced strategies with Jeremy Haug, founder of Revenx, covering retargeting frameworks, multi-channel follow-up systems, and realistic AI implementation for financial services.

Keywords

Jeremy Haug, Revenx, AI Limitations, Retargeting Strategy, SmartWriter.ai, Traffic Awareness Levels, Multi-Channel Follow-up, ChatGPT Marketing, Financial Services Marketing, Lead Nurturing, B2B Marketing

Key Takeaways

AI Reality Check

- Facebook compliance gaps: AI isn't current on platform restrictions in regulated industries

- Development limitations: Simple tools work in 4 commands, complex integrations require real understanding

- Quality control needed: AI makes mistakes - content requires human review

- Security concerns: Chinese AI models like DeepSeek send data to China

Traffic Awareness Framework

Three levels of prospect awareness:

1. Cold traffic - Not aware they have a problem

2. Warm traffic - Aware they have a problem

3. Hot traffic - Actively looking for solutions

Key strategy: Move prospects to next awareness level, don't jump straight to sales

Value-First Retargeting

Instead of "buy now" messages, provide:

- Free calculators and ebooks

- Educational mini-courses

- Social proof content

- Digital versions of paid resources

Multi-Channel Follow-Up System

Essential follow-up checklist:

- Call within 5 minutes

- Try different times of day

- Facebook messages and email sequences

- Value-driven content across platforms

- Multiple touchpoints before giving up

AI-Powered Follow-Up Tools

- SmartWriter.ai: Scrapes LinkedIn profiles for personalized outreach

- ChatGPT/Gemini: Creates 10-part email sequences for specific audiences

- High Level/HubSpot: CRM integration with AI capabilities

- Scale vs. personal touch: Use AI for 100+ clients, handle 5 clients manually

Platform Strategy for Financial Firms

Jeremy's business progression model:

1. Learn core skills (sales, follow-up, closing)

2. Find reliable lead/appointment vendors

3. Build custom branded campaigns

4. Scale to in-house marketing team

Niche focus: Target "teacher guy" vs "Tampa Bay guy" - expertise trumps geography

AI Tools Mentioned

- SmartWriter.ai: LinkedIn profile research for cold outreach

- ChatGPT/Gemini: Email sequence creation

- High Level/HubSpot: AI-integrated CRM systems

- Brand.ai: Social media content (testing phase)