AI from the view of those who build it at BENlabs

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The AI Marketing Lab by BENlabs

BENlabs

7 episodes

1 week ago

AI is transforming the business landscape, especially for marketers. At the forefront is the AI Marketing Lab by BENlabs. It equips business leaders to excel in this AI-driven era, offering insights to thrive, not just survive. With a rich history in AI tool development, BENlabs connects attendees with AI experts and industry leaders. Each session delivers practical AI insights, empowering participants to harness AI's potential for unparalleled results. Learn more about BENlabs by visiting BENlabs.com Submit any episode suggestions/questions here: https://bengroup.biz/3twjyn0

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AI from the view of those who build it at BENlabs

The AI Marketing Lab by BENlabs

45 minutes 13 seconds

1 year ago

AI from the view of those who build it at BENlabs

Dive into the intriguing world of artificial intelligence as we explore its evolution with Alex Mcfadyen, EVP of Technoloy at BENlabs, from early poker-playing bots to the cutting-edge generative magic happening today. Discover how AI is reshaping influencer marketing and audience identification. Explore the challenge of finding the perfect creators for your brand among the vast sea of content creators. Learn how AI leverages unstructured data to uncover hidden opportunities and connect brands with their ideal audience. Delve into the complexities of psychographic and behavioral data in audience modeling and how it's changing the game in marketing. Join the conversation on how AI is transforming marketing strategies and ensuring accuracy in audience targeting, making every marketing campaign count. Don't miss this thought-provoking episode of "AI Unveiled.

To learn more about BENlabs, please visit BENlabs.com

Want more info on our guest? You can connect with Alex via LinkedIn - https://www.linkedin.com/in/alexmcfadyen/