Six AI breakthroughs you can apply this week to speed campaigns, boost quality, and cut outsourcing. Claude Skills now pairs with Microsoft 365, letting you load brand playbooks and pull calendars, emails, and documents into Claude via /v1/skills for production-ready briefs and vendor evaluations. Google raises the bar with Veo 3.1—60+ second, audio-enabled video—and Gemini 3.0 Pro for smarter code reasoning, while OpenAI's Sora 2 adds longer-form video and a storyboard editor for rapid creative iterations. Microsoft Copilot Actions automates cross‑app workflows, RAG-Anything delivers unified multimodal retrieval with open‑source code, OpenAI's OS mini-programs could become the new distribution layer for marketing tools, and memory-management updates tune personalization. Tune in to pick two immediate pilots and map them to your calendar this week.