The AI Marketing Coach: Building Stronger Foundations for the Future of Marketing

Host: Carmela Fortin, CEO of The AI Marketing Coach & Seattle Startup Coaches

Visit ⁠SeattleStartupCoaches.com⁠ for more resources.

Instagram: ⁠@SeattleStartupCoach⁠

Episode Summary

In the inaugural episode of the AI Marketing Coach podcast, host Carmela Fortin dives into the transformative impact of AI marketing on businesses of all sizes. This episode emphasizes the need for a strategic approach to AI, focusing on actionable metrics like Customer Lifetime Value (CLV) and how AI can drive automation and collaboration. Listeners will learn about building effective go-to-market frameworks, leveraging AI-powered tools, and embracing a future of marketing shaped by smarter, more human-centered technology.

Carmela also provides practical affirmations and insights to empower marketers to thrive in the evolving world of AI integration.

• ​AI marketing is about empowering users and teams, not just relying on tools.
• ​Strategy is as crucial as technology for successful marketing campaigns.
• ​Understanding Customer Lifetime Value (CLV) is essential for long-term business growth.
• ​Metrics should inform decisions, not just generate data.
• ​AI enhances customer relationships through personalized experiences.
• ​A well-built go-to-market framework aligns teams and drives success.
• ​AI is accessible and valuable for small businesses, not just enterprises.
• ​Collaboration across teams improves the effectiveness of marketing efforts.
• ​Adopting AI requires a mindset shift and focus on outcomes.
• ​Daily affirmations help marketers stay focused on impactful work.

00:00- Introduction to AI Marketing Coaching

07:40- The Importance of Metrics in AI Marketing

16:11 - Building a Collaborative Team with AI

22:00- Go-to-Market Framework: Navigating AI Marketing

27:48- AI for All: Accessibility Beyond Big Companies

33:58- Closing Thoughts and Affirmations for Success

• ​"The right roadmap can turn fear into focus."
• ​"Your CLV is the heartbeat of your business."
• ​"Marketing is to make money. Say it with me."
• ​Unlocking the Power of AI in Marketing
• ​Navigating the AI Marketing Landscape
• ​The Future of Marketing: Metrics, Tools, and Teamwork

Subscribe to the AI Marketing Coach podcast to stay ahead of the curve in AI integration. Share this episode with your team and start building your roadmap to smarter, more strategic marketing today!

AI marketing, customer lifetime value, marketing strategy, automation, metrics, go-to-market framework, marketing tools, team collaboration, future of marketing, AI integration