Joseph Reeve from Amplitude Analytics' AI R&D team explores the world of building intelligent digital products using AI and ML. In our conversation we cover:

1. Data Governance: Discussion on the importance of data governance, including proactive and reactive strategies. Proactive governance involves planning data collection, while reactive governance focuses on fixing data issues after they occur.
2. Interdisciplinary Collaboration: Highlighting the interdisciplinary nature of AI projects and the significance of collaboration among different roles to achieve success.
3. AI in Digital Products: Delving into the role of AI in the future of digital products, emphasizing integration into every feature for personalized experiences.
4. Key Takeaways: Exploring lessons learned from their journey, such as the importance of trust in data, robust data governance, and rapid iteration.
5. Team Structure: Describing the team at Amplitude, consisting of product engineers and machine learning scientists, and their unconventional formation from a data governance sub-team.
6. Collaboration: Emphasizing the importance of shorter feedback loops, tight collaboration, and a clear product roadmap in achieving success.
7. Large Language Models: Discussing the introduction of Large Language Models (LLMs) internally, with a focus on smaller features that garnered more adoption.
8. Stakeholder Management: Addressing the challenges of managing stakeholders and effectively communicating the scope and impact of AI projects within the organization.

Overall, the conversation provides insights into building intelligent digital products with a strong focus on data governance, collaboration, and the evolving role of AI in the digital product landscape.

Episode References:

• Iteratively on Product Hunt (Acquired by Amplitude Analytics)
• Sustaining vs Disruptive Innovation (HBR)
• Passive vs Active Data Governance
• Target Fixation Problem
• PageSpeed Insights
• What is Prompt Engineering?
• What is Prompt Architecture?
• Amplitude Analytics x Iteratively Acquisition
• More about Amplitude Analytics

Connect with Joe here:

• Joseph Reeve on Linkedin

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