70. Agile Marketing with Stacey Ackerman

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The Agile Coffee Podcast

Vic Bonacci, CST

81 episodes

1 month ago

AgileCoffee brings together an engaged group of practitioners passionate about Agile methodologies and Lean practices. Our format mimics the Lean Coffee model of structured, agenda-free meetings where agilists (or curious bystanders) come together to exchange ideas. Expand your understanding of Agile / Lean methods. Bring your own topic related to the Lean family (XP, Scrum, Kanban & Agile) and apply discussions to software development, testing, project management, product ownership, coaching or just life-hacking.

All content for The Agile Coffee Podcast is the property of Vic Bonacci, CST and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

70. Agile Marketing with Stacey Ackerman

The Agile Coffee Podcast

45 minutes 27 seconds

5 years ago

70. Agile Marketing with Stacey Ackerman

Vic was joined by Chris Hurney (@chris_hurney) and first-time guests Stacey Ackerman(@agile4marketers) and Cliff Rosa(@mrrosa2) to discuss Stacey's favorite topic: Agile Marketing. Some questions covered include:

* How does a Sales/Marketing group's use of Agile differ from IT's* What is Business Agility?* How has Agile for Marketing evolved and where is it now?* Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing?

Resources mentioned in this episode:

* Agilify Coaching & Training (agilifytraining.com) - Stacey's company whose mission is to "help companies find a better way to work"* see Stacey's contributions to MarTech Today magazine* read case studies that Stacey's team has captured* Agile for Marketing - Stacey's upcoming class (Sept 16-17) offered via Rocket Nine Solutions* monday.com - an online tool for managing teams* canva.com - an online tool for mocking up graphics / wireframes* Business Agility Institute* Agile Marketing Manifesto

Follow the show on twitter at @AgileCoffee and please consider becoming a show patron at patreon.com/agilecoffee. Thank you!

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