Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
#680: Agile is about more than velocity, with Gabrielle Wieczorek
The Agile Brand with Greg Kihlström®
27 minutes
6 days ago
#680: Agile is about more than velocity, with Gabrielle Wieczorek
This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com
What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard?
Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14 years of experience blending agile frameworks with data science, analytics, and stakeholder trust-building. About Gabrielle WieczorekGabrielle Wieczorek is an adaptive transformation leader with over 14 years of experience helping teams and organizations unlock the true potential of business and personal agility, especially in times of uncertainty. An enthusiastic Scrum Master, Certified Agile Coach (A-CSM, SSM), Product Owner (CSPO), and technical Senior Systems/Data Analyst, Gabrielle excels in leading teams through change and complexity, focusing on continuous improvement and delivering tangible results. Known for delivering engaging talks that make innovative agile concepts obtainable, Gabrielle has a knack for turning abstract ideas into real-world impact. Whether facilitating dynamic workshops or sharing insights in a lightning talk, Gabrielle empowers others to elevate their Agile practices and drive meaningful change in today’s fast-paced, ever-evolving environments where efficiency and innovation are essential to success. RESOURCES This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: www.onlinescrummasterssummit.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands
Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
The Agile Brand with Greg Kihlström®
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
