What do older adults really think about technology- and how do we know? In this episode of The AgeTech Podcast, host Keren Etkin sits down with Dr. Brittne Kakulla, Senior Insights Manager at AARP, to unpack 10 years of data from AARP’s groundbreaking tech research.

They dive into smartphone adoption, caregiving tech, smart homes, and the surprising rise of AI use among the 50+ demographic. Dr. Kakulla shares insights on designing for older adults, the importance of myth-busting in product development, and what startups often get wrong about this growing market.

If you’re an AgeTech founder, researcher, or just curious about the future of tech and aging - this episode is for you.

Resources:

Lifestages- https://www.aarp.org/pri/topics/aging-experience/demographics/life-transitions/

CTA and Stylus report- https://www.aarp.org/pri/topics/technology/internet-media-devices/aging-technology-agetech/

Age-friendly design app development primer - https://www.aarp.org/pri/topics/health/prevention-wellness/health-app-users/