Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
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Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
Ep.58: The Power of Saying “No” in Business with Alexis Young and Danielle McNeill of Definitely Real Agency
The Agency Uplift Podcast
35 minutes
2 months ago
Ep.58: The Power of Saying “No” in Business with Alexis Young and Danielle McNeill of Definitely Real Agency
Summary In this episode, Sean Lang speaks with Alexis and Danielle, the duo behind Definitely Real. They unpack how their rebrand gave them clarity, the role community plays in their growth, and why knowing when to say “no” has been critical for scaling. Takeaways Rebrands can be liberating, not just cosmetic. Saying “no” to the wrong clients creates space for the right ones. Community involvement drives unexpected opportunities. The best hires are chosen for taste and alignment, not ju...
The Agency Uplift Podcast
Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
