Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
All content for The Agency Uplift Podcast is the property of Sean Lang and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
Ep 76: 4 Businesses, One Mission: How Bradley Benner Built His Agency Empire
The Agency Uplift Podcast
32 minutes
1 week ago
Ep 76: 4 Businesses, One Mission: How Bradley Benner Built His Agency Empire
Summary Bradley Benner, founder of multiple businesses including Semantic Mastery and Treecare HQ, shares how he went from electrician to running four successful marketing ventures. He explains why niching down, delegating, and mastering sales were the game changers in scaling his agencies. Takeaways Niching down creates stability and growth opportunities. Delegation and SOPs are critical to removing yourself from daily operations. Sales is a learnable skill — practice builds confid...
The Agency Uplift Podcast
Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
