Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
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Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
Summary: In this solo episode, I get real about partnerships. The good, the bad, and everything in between. I share my own experiences working with partners, the lessons I’ve learned from friendship-based businesses, and what you can do instead when you’re looking for more support on your agency journey. Takeaways: The grass isn’t always greener, partnerships only work when they’re intentional.Complementary strengths beat matching personalities every time.Friends can be great part...
The Agency Uplift Podcast
Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
