Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
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Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
Ep 66: Why Retention is the Secret to Scaling an Agency | With Andrew Dilullo of AdCrunch
The Agency Uplift Podcast
32 minutes
1 month ago
Ep 66: Why Retention is the Secret to Scaling an Agency | With Andrew Dilullo of AdCrunch
Summary Andrew DiLullo, CEO of Ad Crunch, shares his journey from audio production into building an agency that helps DTC brands grow fast. He and host Sean Lang dig into the realities of scaling. Why retention beats acquisition, how hiring A list players changes everything, and how clarity creates stability. Takeaways Agencies often start by accident—demand forces structure. Client retention is the most underrated growth lever. Hiring ops and A-players unlocks scalability. Referra...
The Agency Uplift Podcast
Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
