Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
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Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...
Ep 65: The Hidden Reason Your Agency Isn't Growing
The Agency Uplift Podcast
24 minutes
1 month ago
Ep 65: The Hidden Reason Your Agency Isn't Growing
Summary In this episode, Pasha Knish sits down with Sean Lang, founder of Agency Uplift, to unpack the fundamentals of scaling an agency. From defining company culture to structuring a smart hiring process, Sean shares how agency owners can stop being the bottleneck and build teams that thrive. Takeaways Culture and values drive better hiring decisions than resumes alone. Add friction to your hiring process to filter out the wrong candidates. Founders often become bottlenecks by keepi...
The Agency Uplift Podcast
Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands. Takeaways Scaling requires patience and realistic expectations A bad cultural fit can “rot” a company from the inside Direct mail creates physical, me...