Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
The Future of AI Enabled Sales for Small Agencies, With Simo Lemandez
The Agency Profit Podcast
31 minutes 1 second
2 weeks ago
The Future of AI Enabled Sales for Small Agencies, With Simo Lemandez
About this Episode
In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Simo Lemhandes, founder and CEO of Folk CRM, to explore how AI is reshaping go-to-market strategy for small consulting firms and agencies. Drawing from his experience at McKinsey and Morgan Stanley, Simo shares how Folk was built as an AI-native CRM—a single source of truth across LinkedIn, WhatsApp, email, and calls—designed so the CRM works for you, not the other way around. Together, they unpack how social selling, account-based marketing, and personalization are converging to redefine sales for SMBs, why simplicity at the interface and complexity in the backend is the future of product design, and how AI enables “an army of assistants” that automate research, summaries, and follow-ups. The conversation expands to the platformization of SaaS, the shrinking but stronger boutique agency model, and why in the AI era, true expertise and point of view will command the highest value.
The Agency Profit Podcast
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
