Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Parakeeto vs. Project Management Tools: What’s the Real Solution?, With Kristen Kelly
The Agency Profit Podcast
42 minutes 39 seconds
1 month ago
Parakeeto vs. Project Management Tools: What’s the Real Solution?, With Kristen Kelly
About this Episode
In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s Kristen Kelly to tackle a common myth in agency ops: that a new project management or PSA tool will magically fix profit problems. Drawing on real client patterns, Kristen explains why tools help you do the work but rarely deliver trustworthy reporting on their own, and why agencies need to sequence the solution as Framework, Data, then Process. Together they unpack how to define the exact metrics you care about, build a simple ETL pipeline to clean and join time data with a payroll and project grid, and avoid the “precision trap” that crushes time-tracking compliance and erodes trust. If you want clearer utilization, margin, and forecasting without turning your PM tool into a Rube Goldberg machine, this conversation offers a practical path to reliable profit visibility and calmer delivery teams.
The Agency Profit Podcast
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
