Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Insights from Europe on Global Competition, Talent, and AI, With Carson Pierce
The Agency Profit Podcast
40 minutes 16 seconds
3 months ago
Insights from Europe on Global Competition, Talent, and AI, With Carson Pierce
About this Episode
In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto's Operations Consultant – Carson Pierce to unpack insights from Marcel’s recent trip to Web Summer Camp in Croatia, a gathering of highly technical agencies from across Europe. Drawing from conversations with founders in the Balkans and Eastern Europe, they explore how global talent markets, shifting client expectations, and AI are reshaping agency competition. Together, they contrast the structural differences between European and North American agencies, like labor costs, regulated benefits, and time-off norms, while digging into the shared challenge of earning client trust across borders. From positioning strategies that transcend geography, to navigating talent retention when global firms (and Google) come calling, to why networking and collaboration matter more than ever, this episode offers a candid, big-picture view of what it takes to stay competitive in a rapidly flattening, AI-enabled agency world.
The Agency Profit Podcast
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
