In this episode of The African Cinema Podcast, I speak with Nigerian culture writer and researcher Ikenna Churchill about the current state and future of Nigerian cinema. From the issues plaguing distribution and cinema attendance to the undervalued richness of cultural storytelling, Ikenna brings unfiltered insight and passion to every part of our conversation.

We unpack the highs and lows of Nollywood—from its global reach to the frustrations of underappreciated local audiences, the power of original storytelling, and the future he hopes to see for the industry.

This one’s for the filmmakers, the critics, and anyone who truly loves Nigerian film.

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Ikenna Churchill is a Nigerian-based culture writer, researcher, and content consultant. His work has appeared in The Guardian Nigeria, The Nollywood Reporter, West Africa Weekly, and more. He explores the intersections of storytelling, society, and culture across Africa with a sharp critical eye and editorial excellence. Currently the Managing Editor at Akpata Magazine, Ikenna also consults for brands and writers, helping shape meaningful narratives for diverse audiences.

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• 🎧 Spotify

• 🍎 Apple Podcasts

• 🌐 YouTube

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🧠 Topics Discussed:

• Why many Nigerians don’t watch Nollywood movies

• The disconnect between cinema-quality and audience tastes

• Ikenna’s hope for more cultural storytelling

• The need for better casting processes

• How books and history can shape Nollywood’s future

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📌 Key Quote:

“We are the second biggest film industry in the world, yet we don’t treat our stories with the care and dignity they deserve. Culture should be the anchor of Nollywood—not just numbers.”