Got a business idea you're excited about? Not so fast. In this episode, host Chudi Obiaya is joined by Travis Reed, an innovation strategist, and Joy Kinya, an entrepreneur and pioneer cohort of Africa2100, to discuss why idea validation is a must before launch. They break down how to test assumptions, gather real customer feedback, and refine your offering before investing heavily. If you're in the early stages of your startup journey, this episode will help you avoid common pitfalls and build with confidence.