In this episode, Brett Owens, CEO of Afluencer, chats with Heidi Lipscomb, Founder of Fur & Feathers, about her journey from dog lover to pet care entrepreneur. Heidi shares how she created her all-natural Paw Butter, her marketing strategy to grow an e-commerce brand, and her exciting plans for influencer partnerships. If you're a dog influencer or pet parent looking to collaborate, this episode is for you!Collab with Fur & Feathers:https://app.afluencer.com/directory/brands/profile/13969If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Heidi Lipscomb, Founder at Fur & Feathershttps://www.furandfeathersct.com/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Heidi's Introduction01:55 - Starting Fur & Feathers03:30 - Homemade Paw Butter04:30 - Recommendations for Outdoor Dogs04:52 - Expanding Online Presence05:29 - Main Marketing Channel06:22 - Connecting With Influencers07:02- How Partnership with Heidi Looks Like08:34 - Looking for Dog Influencers09:01- Proudest Moment for Heidi10:14 - Reaching Out to Fur & Feathers-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#HeidiLipscomb #FurFeathers #InfluencerMarketing