In this episode of The Affluent CEO Show, host Yuliana Francie sits down with Paige Arnof-Fenn, the powerhouse behind Mavens & Moguls, a global branding and marketing firm helping companies find the right words and images to tell their story — and sell faster. Together, they dive deep into one of the most underestimated success secrets in business: your personal brand. “If you don’t brand yourself,” Paige reminds us, “the market will brand you instead.”From her early days leading marketin...

In this heart-opening and deeply conscious conversation, Yuliana sits down with Cathy Dimarchos, founder of Solutions2You, a social enterprise that’s redefining what it means to build a business with purpose, ethics, and humanity. Cathy shares how her 40-year background in finance and psychotherapy led her to create a movement that merges profitability with positive social impact. Through her work in Africa — from financial literacy and leadership programs in Tanzania and Malawi to empowering...

In this inspiring episode, Yuliana sits down with Emma Lovell, the Blaisure Coach—a woman redefining what it means to blend business, leisure, and self-care into one harmonious life. Emma’s story began 15 years ago when a back injury became the catalyst for change. Determined to design life on her own terms, she launched her business at just 22 and made a commitment to never give up her love of travel. What started as a dream of freedom evolved into a philosophy—and a movement—she now calls B...

In this episode of The Affluent CEO Show, I sit down with the inspiring Melissa Schneider, founder of Home Innovation, who shares her powerful journey of reinvention—from yoga teacher to interior designer and home renovator. Melissa opens up about the pivotal moment during COVID when her thriving yoga studio came to a halt, forcing her to pivot into an entirely new field. What started as flipping homes alongside her husband turned into a passion-fueled design business that now blends creativi...

In this episode, I sit down with Isabella Loneragan, a powerhouse in the skin health space whose journey proves that passion, persistence, and practice can transform not just a career—but lives. Isabella started in 2007 as a mature-age beauty student in South Africa, running facials from a spare room in her home. Her curiosity and love for skin led her into the world of dermatology, where she spent five years learning directly in consulting rooms alongside top doctors. While she absorbe...

Most buyers think they have to do it all alone—weekend opens, kids in tow, second-guessing every decision. Today, Bernadette Cilia, founder of BMC Buyers Agency, shows us how a values-led buyer’s advocate can protect your heart and your numbers—so you buy with clarity, not chaos. We unpack the mindset shifts, practical checklists, and negotiation guardrails that help everyday Australians purchase well in any market. About our guest Bernadette is a Sydney-based buyer’s agent on a missio...

In this episode of The Affluent CEO Show, Yuliana sits down with Cassandra Cadorin, award-winning business operator and founder of Can Ticket App, a revolutionary system designed to help businesses stop leaking profit through inefficient workflows. Cassandra brings nearly two decades of global marketing agency experience and shares how burnout, time leakage, and endless tech tools inspired her to create a smarter way to manage operations. She dives deep into: The hidden profit lea...

Scaling a business isn’t about adding more to your plate — it’s about becoming the woman who creates 10× impact with less effort. Yet, too many high-achieving entrepreneurs get caught in what I call “The Mind Trap.” In this episode, I unpack: ✨ Why chasing 2× growth by working harder keeps you stuck in cycles of exhaustion ✨ How busyness gets confused with progress — and why that illusion kills true scaling ✨ The missing link most strategies overlook: identity and ener...

In this episode, I sit down with Adriana Brusi — powerhouse entrepreneur, event strategist, and founder of Crowds Now, a platform transforming the way brands build trust, visibility, and sales. From becoming Hong Kong’s youngest director at just 16, to managing high-profile events and leading marketing campaigns across Australia, Adriana has spent decades mastering the art of attracting the right audience. But when COVID hit, she saw small businesses struggling — not from lack of effort...

In this fiercely honest and soul-stirring episode of The Affluent CEO Show, Yuliana sits down with Raffy Sgroi—leadership strategist, business consultant, and President of APFACTS—to unpack two powerful words often used and misunderstood: equality and inclusivity. From male-dominated boardrooms to navigating cultural bias as a woman with an accent, Raffy and Yuliana open up about their personal stories of being underestimated, overlooked, and labeled—simply for showing up as women. ...

In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device. But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific backgr...

There’s a silent cost to being the capable one. You hit the milestones. You built the business. You became the one everyone could count on. But somewhere along the way, your nervous system forgot how to receive. In this episode, I’m pulling back the curtain on the hidden blind spot so many high-performing women carry: the over-functioning that looks like power, but is actually protection. "You were born with wings. Why prefer to crawl?" – Rumi And a...

In this powerful episode of The Affluent CEO Show, host Yuliana sits down with the bold and brilliant Kim Allen—CEO, construction business owner, and unapologetic advocate for women claiming their voice in male-dominated spaces. Kim shares how she went from being "the missus behind the scenes" to leading a thriving construction company with a team of 25, co-founded with her husband. From shifting identity in a business branded with his initials to rebranding herself as Mrs. Kim Allen, s...

What happens when everything you thought mattered is stripped away in an instant? In this deeply moving episode of The Affluent CEO Show, I sit down with powerhouse accountant and business mentor Coco Hou, whose story will stir your soul and awaken something deep within. Originally from China, Coco built her life in Australia, climbed the corporate ladder, and then took a leap of faith during the GFC to start her own firm. But nothing could have prepared her for the tragedy that w...

You’re doing all the right things, but still not seeing the results you know you’re capable of? It’s not a strategy issue. It’s not a motivation issue. It’s what’s happening beneath the surface. In this episode of The Affluent CEO Show, I reveal the 10 most overlooked self-sabotage patterns that silently keep even high-performing women stuck and the real reasons why they’re so hard to break. ⚠️ These patterns are sneaky. They wear masks like “perfectionism,” “humi...

In this inspiring episode of The Affluent CEO Show, Yuliana sits down with Cat Harding, co-founder of PonyUp for Good—a purpose-driven social enterprise that’s transformed over one million pieces of end-of-life technology into meals for people in need. Cat opens up about her 20+ year corporate career, the identity crisis that led her to leave a high-paying job with nothing lined up, and the pivotal moment that birthed her mission-led company. From battling imposter syndrome to navigatin...

In this powerful episode of The Affluent CEO Show, we’re deconstructing one of the most damaging lies in entrepreneurship: that more success must come with more stress, more sacrifice, and more of your soul on the line. If you've been hitting income milestones but secretly feel exhausted, resentful, or like you're one step away from burnout... this conversation is for you. I share the story of a high-achieving client who looked successful on paper—but was quietly scaling from depl...

What if the moment that broke you was also the moment that built the CEO within? In this soul-stirring episode of The Affluent CEO Show, Yuliana sits down with tech entrepreneur and expansion strategist Sundee Williams, who opens up about walking away from a life of abuse—and into a future of self-defined success. From saying no to what was breaking her to claiming yes to her own wholeness, Sundee shares her journey of transformation, starting with one decision that changed everything.&...

What if your next level of success didn’t require you to push harder... but to release more? In this soul-led conversation, I share the quiet truth most high-achieving women don’t say out loud: that scaling your business through hustle, sacrifice, and over-functioning isn't sustainable—and it was never the real strategy. We talk about what happens when you outgrow the version of you that built your business… and how to step into leadership that feels powerful, profitable, and peac...

In this episode of The Affluent CEO Show, host Yuliana Francie sits down with Angela Langmann, an executive leadership coach whose journey from Amazon executive to conscious leadership mentor is nothing short of inspiring. Angela opens up about her unique multicultural background, her move to Australia as Amazon’s first hire to launch operations in the region, and how climbing the corporate ladder led her to a moment of reckoning and redirection. Together, Yuliana and Angela explore:&nb...