Most outdoor businesses are flying blind when it comes to their website traffic. They have no idea how people are finding them—or why they aren’t showing up at all. That’s where Google Search Console comes in.  In this episode, Katy breaks down how to use this free but often overlooked tool to uncover exactly what your clients are Googling, which pages are pulling their weight, and what might be quietly hurting your visibility online. No tech jargon. No overwhelm. Just a smart, simplified walkthrough of how to set up and use Search Console to make better marketing decisions.  You’ll learn:  What Search Console actually is and why it matters for outdoor brands  How to find the keywords people are using to discover (or miss) your site  What to fix, what to optimize, and what to ignore  Which reports are worth checking—and what to do with the info  Whether you’re selling pools, patios, outdoor lighting, or landscape design, this episode will show you how to stop guessing and start using real data to attract more of the right clients.  Download the free Google Search Console guide here.