In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to buildin...
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In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to buildin...
Lessons from Both Sides: Building Stronger Affiliate Relationships
The Affiliate Marketing Podcast
27 minutes
2 months ago
Lessons from Both Sides: Building Stronger Affiliate Relationships
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of buildi...
The Affiliate Marketing Podcast
In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to buildin...
