The CEO of the Aesthetic Society, Mark Theis, discusses the expansion of the society's reach and education through the Allied Pro program. The program aims to provide a learning hub for non-surgical aesthetic professionals and offer certification to validate their skills and techniques. The society is focused on inclusivity and providing proper training and networking opportunities for professionals in the aesthetics industry. They have also formed global alliances with sister societies around the world. Mark Theis brings his unique background in working with large corporations to drive innovation and efficiency in the society. The society aims to serve its members by providing education, networking, and community in the fast-emerging aesthetics space.