In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by the Founder and Chief Strategy Officer of FIRM Media, Chris Suchánek. They discuss the evolving landscape of marketing in the medical aesthetics industry. They explore the importance of branding, the integration of technology, and the common pitfalls practices face as they grow. Chris shares insights on how to create effective patient journeys, the role of social media, and the necessity of measuring marketing efforts. The conversation emphasizes the need for practices to adapt to changing consumer expectations and to focus on delivering value to their patients.