The Advocacy Channel: A Customer Marketing Podcast
impact.com
35 episodes
3 weeks ago
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
The Future of Trust-Based Marketing with David Yovanno
The Advocacy Channel: A Customer Marketing Podcast
32 minutes 59 seconds
8 months ago
The Future of Trust-Based Marketing with David Yovanno
In this episode of The Advocacy Channel, we're joined by David Yovanno, CEO of impact.com—the world’s leading partnership management platform, for an informative discussion on the transformation of marketing in the digital age. Drawing from his extensive experience since the late 90s, Dave shares valuable perspectives on how consumer trust and authentic relationships are reshaping the marketing landscape.
Join us as we explore the evolution from traditional advertising to modern partnership-driven growth. Dave provides fascinating insights on:
The historical shift from brand-controlled messaging to authentic, community-driven conversations
How digital transformation and social commerce are creating new opportunities for meaningful connections
Why understanding customer journeys and trust-building is crucial for modern marketing success
Practical strategies for brands to adapt and thrive in the partnership economy
Connect with us:
Send us an email at advocacychannel@impact.com
Visit us at impact.com/blog/
Connect with Dave:
LinkedIn: https://www.linkedin.com/in/dyovanno/
Email: dave@impact.com
Book: The Partnership Economy
Podcast: The Partnership Economy Podcast
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
