The Advocacy Channel: A Customer Marketing Podcast
impact.com
35 episodes
3 weeks ago
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
The Advocacy Channel: A Customer Marketing Podcast
38 minutes 58 seconds
2 years ago
Navigating Customer Marketing with Patrick Kalie
Welcome to another enlightening episode of The Advocacy Channel podcast!
Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. From in-person events to digital communities, Patrick provides insights into how customer marketing can be a game-changer in building and maintaining customer relationships.
Join us as we explore:
The evolution and current trends in customer marketing.
The important role that both in-person and digital events play in building customer advocates.
Strategies for post-event engagement, including how to leverage FOMO.
Patrick's personal journey in customer marketing, his top learnings and advice.
Don't miss this episode, where we dive deep into the evolving world of customer marketing. Learn from Patrick's expertise on how to blend in-person events and digital communities to create lasting customer relationships.
Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-kalie
For more information on Swoogo: https://swoogo.events/
Connect with us:
Get more customer marketing insights and strategies at impact.com/blog/
Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at advocacychannel@impact.com
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
