The Advocacy Channel: A Customer Marketing Podcast
impact.com
35 episodes
3 weeks ago
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
How to Create Powerful Case Studies with Joel Klettke
The Advocacy Channel: A Customer Marketing Podcast
47 minutes 47 seconds
2 years ago
How to Create Powerful Case Studies with Joel Klettke
Welcome to another insightful episode of The Advocacy Channel!
We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth.
In today's rapidly evolving marketing landscape, it's crucial to understand how to create persuasive stories and maximize the impact of customer advocacy. Joel's expertise sheds light on the best practices for leveraging these key components in your marketing and sales efforts.
Listen in as we dive into a range of engaging topics, such as:
The critical aspects of crafting captivating case studies
How to make the most of customer reviews in your marketing strategy
The role storytelling plays in fostering trust and credibility with your audience
Proven methods to uncover and highlight your best customer success stories
Overcoming common hurdles in collecting and managing valuable customer feedback
Don't miss out on this opportunity to learn from a seasoned industry expert and elevate your marketing game by embracing the full potential of storytelling and customer advocacy.
Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelklettke/
Check out the resource Joel mentioned to help you measure the ROI of your customer marketing and advocacy efforts: https://cmasoulmate.gumroad.com/l/cma-course
Check out Case Study Buddy blog posts to learn how to write effective case studies: https://casestudybuddy.com/blog
Connect with us:
Get more customer marketing insights and strategies at impact.com/blog/
Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at advocacychannel@impact.com
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
