The Advocacy Channel: A Customer Marketing Podcast
impact.com
35 episodes
1 month ago
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
The Advocacy Channel: A Customer Marketing Podcast
22 minutes 56 seconds
2 months ago
Breaking Marketing Silos with Yulia Shilkina
In this episode of The Advocacy Channel, we're excited to welcome Yulia Shilkina from Gen3 Marketing, a leading performance marketing agency in the affiliate marketing space.
In this episode, Yulia reveals how the lines between customers, influencers, and affiliates are blurring—and why that's creating unprecedented opportunities for authentic advocacy. You'll discover:
How to identify and activate customers who are already creating organic content about your brand
The hidden metrics like saves and shares that reveal which customers are your true brand champions
Why treating influencer and affiliate as one connected ecosystem captures more value than managing them as separate channels
Yulia shares insights on creating a unified partner ecosystem where customer advocacy fuels creator content, influencer partnerships drive discovery, and affiliate programs capture conversions. Learn why the most successful brands treat these channels as interconnected parts of the modern buyer journey rather than isolated channels.
Connect with us:
Send us an email at advocacychannel@impact.com
Visit us at impact.com/blog/
Connect with Yulia: https://www.linkedin.com/in/yulia-shilkina/
Learn more about Gen3 Marketing: https://gen3marketing.com/
Loving this show? Explore impact.com's other podcasts packed with insights:
The Partnership Economy
The Publisher's Playbook
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
