The Advocacy Channel: A Customer Marketing Podcast
impact.com
35 episodes
3 weeks ago
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
All You Need to Know About Customer Reference Programs
The Advocacy Channel: A Customer Marketing Podcast
37 minutes 44 seconds
2 years ago
All You Need to Know About Customer Reference Programs
What do you do when a hot prospect asks for a customer reference?
Is it a last-minute dash on Slack with everyone trying to find a happy customer?
Or do you have an organized way of finding the best match?
No matter where you are between these two extremes, a customer reference program might be just what you need.
What you need to know about customer reference programs
To help you get started, David Sroka has joined us on The Advocacy Channel to provide his expertise. As the CEO of Point of Reference, David has years of experience helping large enterprise companies like Benevity and Amplitude run successful customer reference programs.
Tune in as David and Will discuss when you need a customer reference program, how to get started, what to avoid, and the importance of training your sales team.
Get prepared for 2023 with new strategies to leverage the power of your advocates.
Connect with David on LinkedIn: https://www.linkedin.com/in/pointofreference/
Read David’s blog article: https://www.point-of-reference.com/blog/capturing-and-keeping-cxo-engagement/
Connect with us:
Get more customer marketing insights and strategies at impact.com/blog/
Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at advocacychannel@impact.com
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
