The Advocacy Channel: A Customer Marketing Podcast
impact.com
35 episodes
1 month ago
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
The Advocacy Channel: A Customer Marketing Podcast
24 minutes 58 seconds
4 months ago
Air Canada Aeroplan Insights with Andrew Noonan
In this episode of The Advocacy Channel, we're excited to welcome Andrew Noonan, who oversees Aeroplan's e-store, partnerships, and gift card programs at Air Canada. With over 15 years of experience in loyalty and payments, Andrew brings unique insights into creating meaningful customer engagement beyond traditional points collection.
Join us as we dive deep into the evolving world of loyalty programs and uncover strategies that transform how brands think about customer relationships. Andrew shares his expertise on:
Building trust through transparent tracking and clear communication with members
Creating "everyday relevancy" by integrating loyalty programs into customers' daily lives
Leveraging family sharing features to increase engagement and redemption rates
Andrew emphasizes the importance of understanding your shared customer's entire journey: "If you're going to partner with a loyalty program, you need to understand the fundamentals because your customer is a part of that program."Connect with Andrew: https://www.linkedin.com/in/andrewnoonan/
Connect with us:
Send us an email at advocacychannel@impact.com
Visit us at impact.com/blog/
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
