The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
All content for The Advertising Forum by Marketecture is the property of AdTechGod and Jeremy Bloom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Unlocking the Power of Attention Metrics with InMobi
The Advertising Forum by Marketecture
12 minutes
10 months ago
Unlocking the Power of Attention Metrics with InMobi
In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile advertising.
Takeaways
Attention metrics are still in early stages for mobile advertising.
High attention inventory can significantly increase click-through rates.
Brands face challenges in proving outcomes and measuring in-app metrics.
Realigning incentives around quality is crucial for advertisers.
In-app advertising is expected to lead in standardization of metrics.
Attention metrics can improve user engagement and advertising experiences.
The partnership between Adelaide and InMobi aims to create scalable solutions.
Industry white papers and influential voices are key for staying informed.
Understanding the landscape requires following diverse opinions.
Collaboration among top players is essential for innovation in advertising.
Chapters
00:00 Introduction to Attention Metrics in Mobile Advertising
03:05 Impact of Attention Metrics on Advertising Outcomes
06:03 Challenges in Adopting Attention Metrics
09:12 Future of Attention Metrics in Mobile Advertising
11:46 Resources for Staying Informed in Mobile Advertising
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
