The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs.
They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a gateway to customer engagement. The speakers also dig deep into the benefits of strategic investments in mobile apps and loyalty programs for brands and consumers alike, and outline the key ingredients for a successful mobile growth strategy.
Takeaways:
-Personalization is a key trend in mobile app growth.
-Gamification is being widely adopted in loyalty programs.
-The pandemic accelerated the need for omnichannel strategies.
-Mobile apps serve as a gateway for customer engagement.
-65% of mobile time is spent within apps, not walled gardens.
-Brands are investing more in mobile in-app supply.
-Successful mobile strategies require acquisition, engagement, and retention.
-Loyalty programs can create brand advocates among consumers.
-Understanding customer needs is crucial for delivering value.
-Seamless experiences enhance customer loyalty and satisfaction.
Chapters:
00:00 Emerging Trends in Mobile App Growth
04:14 The Role of Mobile Apps in Omnichannel Strategy
07:06 Benefits of Mobile App and Loyalty Programs
10:06 Key Ingredients for a Successful Mobile Strategy
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
