The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World
The Advertising Forum by Marketecture
13 minutes
9 months ago
State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World
State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World
(sponsored by Mozilla)
In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust.
She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet.
Takeaways
-We're at the turn of an administration at the federal level.
-The FTC's proposed rule on commercial surveillance is likely dead.
-By 2026, about half of the US population will be covered by state privacy laws.
-Mozilla is viewed as an honest broker by regulators.
-Companies should be careful with sensitive data collection.
-Post-Dobbs, companies are sensitive to location data retention.
-Mozilla prioritizes privacy in its advocacy and practices.
-Brands fear losing market share if they adopt privacy-first practices.
-Robust internal governance processes are essential for compliance.
-Collaboration among stakeholders is crucial for a privacy-first future.
Chapters
00:00 Navigating Privacy Regulations in Advertising
02:54 Strategies for Building Trust in Advertising
06:04 Mozilla's Role in Privacy-First Advertising
09:11 Challenges in Adopting Privacy Technologies
12:02 Collaboration for a Privacy-First Future
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
