The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges SMBs face in advertising, particularly in the realm of TV.
The conversation also touches on the metrics that matter for measuring success in advertising campaigns and the innovative culture at Vibe that drives their mission forward. Looking ahead, they share their ambitious goals for the future of Vibe and the SMB market.
Takeaways
Vibe was created to make TV advertising accessible to SMBs.
CTV has the potential to rival search and social media in advertising.
Simplicity in user experience is key for SMB adoption.
Many SMBs believe TV advertising is too expensive.
Creative assets can be repurposed for TV from social media.
Measurement of advertising outcomes is crucial for SMBs.
Vibe aims to provide a tailored experience for diverse SMB needs.
The team culture at Vibe emphasizes speed and innovation.
Vibe's goal is to reach a billion in ad spend annually.
The future of TV advertising holds significant untapped potential.
Chapters
00:00 The Genesis of Vibe: Addressing the SMB Market
03:08 Simplicity Meets Functionality: User Experience in Ad Tech
05:51 Overcoming Barriers: Challenges for SMBs in Advertising
08:47 Measuring Success: Metrics that Matter for SMBs
12:07 Team Culture and Innovation: The Vibe Approach
14:47 Future Vision: Scaling Vibe and the SMB Market
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
