The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Rethinking Identity in a Privacy-First World with IntentIQ
The Advertising Forum by Marketecture
12 minutes
7 months ago
Rethinking Identity in a Privacy-First World with IntentIQ
In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions. The conversation highlights the need for advertisers to adapt to changing metrics and the future of identity in a privacy-focused world.
Takeaways
-Identity is critical to the effectiveness of digital marketing.
-Precision in targeting is more important than ever.
-Mobile users are spending significant time on their devices.
-The landscape of identity is changing due to privacy regulations.
-Misconceptions about identity solutions can hinder effectiveness.
-Advertisers must be proactive in testing identity solutions.
-Probabilistic identity solutions can vary in accuracy.
-Understanding the total addressable market is essential for campaigns.
-The role of identity will continue to evolve with technology.
Performance and privacy must coexist in advertising strategies.
Chapters
00:00 Introduction to the Identity Series
01:22 The Importance of Identity in Digital Marketing
04:03 Challenges in Reaching Mobile Audiences
06:21 Evolving Metrics and ROI in Programmatic Advertising
07:31 Misconceptions Around Identity Solutions
09:55 Apprehensions in Identity Solutions
11:51 The Future of Identity in Advertising
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
