In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness. Takeaways The biggest privacy challenge is achieving workable measurement for advertisers. Advertisers often rely on platforms to handle privacy, limiting their own responsibility. Data clean rooms are a growing solution for linking first-party data safely. Privacy preserving technologies need to replace existing identifiers effectively. Complex privacy solutions can lead to consumer mistrust. Eliminating unnecessary data points, like location, can alleviate privacy concerns. Advertisers must adapt to new privacy regulations and technologies. Consumer understanding of privacy measures is crucial for acceptance. Privacy budgets can help manage data retention issues effectively. The conversation emphasizes the need for a balance between personalization and privacy. Chapters 00:00 Introduction to Privacy Challenges in Mobile Advertising 03:07 Navigating the Balance: Personalization vs. Privacy 06:02 The Impact of Privacy Technologies on Advertising 08:52 Proposed Solutions for Privacy Concerns in Advertising