The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Navigating Mobile Growth in a Privacy-Driven World
The Advertising Forum by Marketecture
15 minutes
11 months ago
Navigating Mobile Growth in a Privacy-Driven World
In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights on navigating the mobile ecosystem, emphasizing the need for trust, transparency, and collaboration among brands, agencies, and technology partners.
Takeaways
-Privacy has evolved rapidly in the last few years.
-Trust and transparency are crucial for consumer engagement.
-Brands must adapt to the removal of IDFA for targeting.
-60% of Apple users will opt in if prompted correctly.
-Collaboration among partners enhances app growth strategies.
-Brands should leverage first-party data for insights.
-Education is vital for brands navigating mobile challenges.
-Selecting specialized partners can drive better results.
-In-person networking is valuable for industry insights.
-Staying updated on trends is essential for success.
Chapters
00:00 Introduction to Mobile Growth Challenges
02:14 Navigating Privacy Challenges in Mobile Growth
06:06 Proving the Value of Mobile App Investments
08:14 Selecting the Right Partners for App Growth
11:12 Building Strong Partnerships for Success
13:46 Staying Updated on Trends in App Growth
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
