The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Merging Innovation – Zvika Netter on the Future of Ad Tech
The Advertising Forum by Marketecture
14 minutes
7 months ago
Merging Innovation – Zvika Netter on the Future of Ad Tech
In this episode sponsored by Mediaocean, Zvika Netter, CEO and co-founder of Innovid, discusses the recent merger with Mediaocean and Flashtalking. He shares insights into the journey of Innovid, the impact of the merger on the advertising technology landscape, and the importance of company culture in integrating teams. Zvika emphasizes the vision for the future, focusing on innovation, AI, and creating a better experience for clients while maintaining transparency in the ad tech industry.
Takeaways
-Innovid has been in the industry for over 17 years, focusing on innovation in video advertising.
-The merger with Mediaocean and Flashtalking aims to create a stronger ad tech platform.
-Cultural integration is crucial for the success of the merger.
-The goal is to provide better omnichannel solutions for clients.
-AI will play a significant role in optimizing advertising outcomes.
-Innovid and Flashtalking have a strong reputation in the industry for creativity and strategic thinking.
-The focus is on building long-lasting relationships with clients.
-Transparency in the ad tech industry is essential for trust and efficiency.
-The merger will enhance the capabilities of both companies in CTV and digital marketing.
-Zvika envisions a future where ad tech is not dominated by big tech companies.
Chapters
00:00 Introduction to Innovid and Mediaocean Merger
03:13 The Story Behind Innovid's Growth and Merger
05:50 Impact on Brands and Agencies
08:58 Cultural Integration and Team Motivation
12:10 Vision for the Future and Industry Transformation
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
