The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising and the need for careful management of publisher relationships.
Takeaways
-Word of mouth and direct communication are valuable for revenue insights.
-Understanding the publisher's needs is crucial for effective partnerships.
-Duration sequencing technology helps generate additional impressions without disruption.
-Maintaining user experience is essential to prevent client churn.
-Brand safety is prioritized by working with the right clients for publishers.
-Incremental revenue should not compromise the user experience.
-Effective revenue strategies involve careful integration of technology.
-Forecasting and delivering extra impressions can boost revenue.
-Managing publisher relationships individually enhances brand safety.
-Advertising is often a secondary revenue stream for many publishers.
Chapters
00:00 Introduction to Incremental Revenue Strategies
02:52 Identifying and Measuring Incremental Revenue
05:57 Effective Strategies for Revenue Generation
09:09 Balancing Revenue with User Experience and Brand Safety
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
