In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy. Takeaways Mozilla's mission is to make the internet open and accessible. Privacy is fundamental to how the internet operates. Advertising can work without compromising individual privacy. Technologies can deliver relevant advertising while protecting privacy. Consumers often misunderstand the implications of data sharing. Education is crucial to changing perceptions about privacy. There is a need for more regulation in the advertising space. Privacy enhancing technologies can shift industry standards. The industry has operated without sufficient privacy guardrails. Understanding data sharing practices is essential for consumers. Chapters 00:00 Introduction to Privacy in Advertising 05:01 Building Anonym and Strategic Considerations