We’ve looked at the six types of leads as mentioned in the book “Great Leads”.

The Offer Lead which goes straight to the sale.

The Promise Lead that is a bit more indirect and therefore addressing readers who are “on the fence”.

Then there’s the Problem-Solution Lead which is a classic that you see being applied widely in the internet. You address a problem that the reader feels and you follow up with a solution.

Even more indirect lead types are the Big Secret Lead where a mysterious or unknown secret leads the promo and the Proclamation Lead that features a strong bold claim that catches your reader off-guard.

And finally, there’s the Story Lead.

Enjoy the episode.

Cheers,

Alex, The Email Copywriter