In this episode, we welcome Jaslyin Qiyu, a spiritually driven entrepreneur empowering others, especially women, by exploring fractional work opportunities. Jaslyin shares her journey from climbing the corporate ladder, working at major companies like Citibank and JLL, to navigating the challenges of a remote work environment during the pandemic. She outlines her definition of fractional work and the struggles she faced transitioning from a corporate employee to a full-time entrepreneur. Jaslyin also reveals the strategic steps she took to establish her own marketing consultancy, its evolvement over time, and her experiences with managing work-life balance as her own boss. Tune in to hear about her transformative journey, key insights, and valuable tips for aspiring entrepreneurs.
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With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Jaslyin specializes in brand building, client experience management, change management, MarTech strategy, content strategy, multi-channel performance marketing, and mobile engagement and optimization strategies as the Founder and Managing Director of a boutique Marketing Consultancy called Mad About Marketing Consulting.
In her previous corporate life, she has managed regional marketing teams across the Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, driving marketing transformation, building go-to-market strategies and setting up high-performing marketing teams from ground-up.
On the academic front, Jaslyin has a Master's in Management, a Bachelor's in Marketing & Communications and post-grad certifications in Digital Business Strategy and Artificial Intelligence - Implications for Business Strategy from MIT Sloan School of Management. She was recently conferred the Doctor of Professional Studies D.P.S. (Honorary Dr. Title) in Marketing by Azteca University - International Programmes.
On the industry front, Jaslyin is the Advisory Board Member for Customer Experience (CX) Networks and an Industry Consultation Board Member for University College Dublin. She is also listed as an Independent Consultant in Veritux, an Umbrex Community for top-tier consultants globally. She's an avid mentor for young to mid-career entrants, especially in the marketing field and is a volunteer at the ACE Women Entrepreneurship Committee (ACE-WEC).
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This episode is brought to you by Deel, the all-in-one platform simplifying global team management with payroll, HR, IT, and compliance solutions, trusted by over 35,000 businesses worldwide. Learn more at https://deel.com/adriantan.
00:00 Intro
01:01 Meet Jaslyin: A Spiritually Driven Entrepreneur
01:26 Understanding Fractional Work
02:21 Jaslyin's Corporate Journey
05:07 The Impact of COVID-19 on Work Life
07:36 Transitioning to Entrepreneurship
11:02 Building a Marketing Consultancy
21:59 Challenges of Being a Solopreneur
29:04 Balancing Work and Personal Life
31:57 Current Projects and Future Plans
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Where to find Jaslyin:
LinkedIn: https://www.linkedin.com/in/jaslyin/
Where to find Adrian:
LinkedIn: https://www.linkedin.com/in/adriantanck/
Website: adriantan.com.sg